Family baker Bells of Lazonby launches four loaf cakes

22/06/2017 - 07:20
Family bakers Bells of Lazonby has launched four loaf cakes to help caterers take advantage of growing trends.

The banana, lemon & blueberry, chocolate & salted caramel and S’Mores loaf cakes have been developed by Bells in response to consumer demand.

Emily Sudell, Bells of Lazonby marketing executive, said: “Sales of sliced loaf cakes are becoming increasingly popular as consumers look to purchase sweet treats with healthier portion sizes.

“Each slice of our loaf cake is around 100g and therefore a little smaller than traditional round cake slices, ensuring customers can enjoy an indulgent treat with a few less calories.

Every cake is hand-finished by Bells of Lazonby’s skilled bakers before being cut into 10 slices and frozen. Each loaf has five days shelf life from defrost.

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